IT’S Thanksgiving and that means it’s time for the annual Macy’s Thanksgiving Day Parade.
This year, Macy’s decided to have its second virtual parade in the metaverse but it’s not as exciting as it sounds.
I watched the metaverse Macy’s Thanksgiving Day Parade alongside the real-life version as it joyously brightened up Sixth Avenue in New York.
The metaverse version was not so joyous or lively.
Virtual balloons floated past a virtual Macy’s store on a completely empty and silent gray street.
While the real Sixth Avenue is full of humans enjoying the day, the metaverse version was lifeless and soulless.
There was no music or cheering crowd as the metaverse balloons eerily floated down the empty street.
Many of the balloons themselves were far more basic and not copies of the beloved real-life versions such as Snoopy or SpongeBob.
Anyone was able to watch the metaverse Macy’s parade and there was a live feed comment section of people viewing the not-so-spectacular spectacle.
Will Coss, the executive producer of Macy’s Thanksgiving Day Parade, previously said: “We are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community.”
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Macy’s used the virtual event to promote its five NFT projects that can be viewed in virtual galleries.
A 2023 balloon contest is part of this year’s metaverse parade.
Viewers have been asked to vote for their favorite virtual balloon so it can become a real one next year.
You can access the virtual parade at macys.com/NFT.
The first 100,000 fans who vote for their favorite NFT on the site will get a free Macy’s digital collectible.
You have until December 4 at 11:59pm ET to vote.
Lots of companies are investing in the metaverse and hoping to get the general public to love the virtual space.
Mark Zuckerberg, CEO of Meta Platforms, has big plans for the metaverse and wants it to be so good you won’t want to leave.
Earlier this year, Zuckerberg told tech podcaster Lex Fridman: “A lot of people think that the metaverse is about a place, but one definition of this is it’s about a time when basically immersive digital worlds become the primary way that we live our lives and spend our time.”
He added: “I think that’s a reasonable construct.”
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